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CTR Calculator
CTR Alpha Elite
A/B testing performance and engagement heat-mapping
Primary Campaign CTR
0.00%
0%
Variant Uplift
0
Reach Factor
Fair
Viral Ranking
Tactical Optimization
Dynamic engagement analysis and A/B variant recommendations.
About the CTR Calculator
Calculate click-through rate and compare two ads.
How to use the CTR Calculator
- Enter the Ad A Impressions and Ad A Clicks.
- Optionally enter the figures for Ad B to compare, then press Calculate.
Formula and method
CTR = clicks ÷ impressions × 100
Worked example
1,200 clicks from 50,000 impressions is a CTR of 2.4%.
Tips
- Use enough impressions before choosing a winner.
- Strong headlines and clear calls to action improve CTR.
Frequently Asked Questions
It varies by channel. Around 2% is common for search ads.