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Churn Rate Calculator
Churn Rate Calculator
Measure customer loss and retention health with risk insights
Churn Rate
0%
Retention Rate
0%
Customers Kept
Revenue Lost
$0
Customers Retained
0
Annual Churn (proj.)
0%
Customer Retention Breakdown
About the Churn Rate Calculator
Measure the share of customers you lose over a period.
How to use the Churn Rate Calculator
- Enter the Customers Lost and Total Customers (Start).
- Enter the Avg Revenue per Customer ($) and choose the Time Period.
- Press Calculate Churn Rate.
Formula and method
Churn rate = customers lost ÷ customers at start × 100
Worked example
Losing 50 of 1,000 customers in a month is a churn rate of 5%.
Tips
- Small monthly churn compounds into big yearly losses.
- Keeping a customer is usually cheaper than finding a new one.
Frequently Asked Questions
It depends on the industry. For subscriptions, monthly churn under 5% is often considered healthy.