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CPM Calculator
CPM Visibility Elite
Market penetration and brand-reach dynamics
Visibility CPM Rate
$0.00
0
Reach per $1
0
Est. Unique Users
Ghost
Visibility Rank
Exposure Analytics
Cost per Unique User$0.00
10% Penetration Cost$0
Visibility Index0.0
About the CPM Calculator
Work out the cost per thousand impressions and estimate your campaign reach.
How to use the CPM Calculator
- Enter the Campaign Budget ($) and Target Impressions.
- Enter the Total Target Market and Freq. Cap (per user), then press Project Market Reach.
Formula and method
CPM = budget ÷ impressions × 1,000
Worked example
$1,000 for 100,000 impressions is a CPM of $10.
Tips
- CPM is useful for awareness campaigns, and CPC for performance campaigns.
Frequently Asked Questions
Mille, the Latin for thousand.